Rates Ford partners with veritree to plant change, one service at a time

We’re excited to share a new partnership with veritree – a step that reflects our ambition to make environmental action part of everyday motoring.

For years, a routine service has often come with a small extra like a complimentary wash. This time, we’re choosing something with a longer life. For every qualifying service completed, Rates Ford will fund the planting of a tree.

It’s a simple gesture with the potential to create lasting value. Each tree supports ecosystems that nurture wildlife, strengthen communities and contribute to healthier landscapes for the future.

Veritree’s global reforestation work brings transparency and credibility to that effort. Their projects are carefully monitored and verified, giving every customer confidence that their contribution is real, measurable and genuinely impactful.

For drivers of electrified vehicles – especially EV owners – this approach naturally complements the choice to reduce CO₂ and NOx emissions and rethink the wider footprint of personal transport.

A free wash fades quickly. A tree continues working quietly in the background, capturing carbon, restoring soil and offering a habitat to wildlife long after your vehicle leaves the workshop.

It’s also a shared moment of purpose. By maintaining your vehicle, you’re helping to restore environments that benefit us all.

At our Grays dealership, this partnership brings global environmental impact into a local setting, woven directly into the aftersales experience.

By integrating tree planting into routine servicing, we’re exploring a more meaningful kind of added value; one shaped by sustainability, transparency and actions that stand up to scrutiny.

A tree may not polish a bonnet, but it does support cleaner air, healthier landscapes and a more resilient climate. For electrified vehicle drivers in particular, it reinforces the idea that sustainable ownership extends beyond charging habits and software updates; it’s part of a broader shift toward thoughtful, long-term choices.

Veritree’s science-led approach ensures each project delivers tangible results – and for us, this is just the beginning. As awareness grows, so will opportunities to expand initiatives that resonate with our customers and our community.

Meaningful progress often starts with small, deliberate steps. By choosing tree planting over short-term perks, we’re opening the door to a more considered kind of stewardship; one that looks beyond the moment and towards the future we all share.

Our aim is simple: to support a cleaner tomorrow, inspire positive action and ensure that automotive care contributes to the world beyond the road, including communities across Essex.

To book your next vehicle service with Rates Ford, fill in our online form or give us a call.